The Long View: Premier Agent is a race to the bottom

The battle between Streeteasy and New York’s brokerage industry over the listing site’s Premier Agent tool is approaching detente. And all signs point to a conditional surrender by the brokerages. After Streeteasy offered minor concessions about how agent contact info will be listed, more and more agents and firms have started using the tool, and are spending serious money on it. Take Ryan Serhant. In March, the star broker published Instagram videos calling the tool […] Read More >>