Rename and relaunch: Here’s how brokers hide stale listings and price cuts

In 2011, with the condominium market booming, Greg Altshuler’s Colonnade Group scooped up 403 Greenwich Street with plans to redevelop the former warehouse into high-end condos. But by the summer of 2017, when the building was complete, the luxury sector was teetering toward a slowdown. In October of that year, Residence A — a three-bedroom pad asking $3.8 million — hit the market. It sat there for the next 235 days. Then in May, a […]

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