The waiting game: why some developers are launching resi sales later

While developers have more marketing options today — like immersing buyers into virtual, three-dimensional versions of their future homes — some are sticking with more traditional tactics. Just a few months before completing construction at 150 Wooster Street, KUB Capital launched sales at the Soho condo building. The developer wanted potential buyers to actually view the units, rather than rely on renderings or floor plans to inform their decisions. “Our feeling was that the location and […]

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