Why the Dubai developer behind the Burj Khalifa is launching a digital token

One of the largest developers in the United Arab Emirates plans to launch a loyalty program powered by blockchain technology. Dubai-based Emaar Properties, which developed the Burj Khalifa skyscraper, said an initial coin offering in Europe will be considered within a year of its internal launch of its blockchain platform and community token, Arabian Business reported. Lykke, a Swiss-based online marketplace, is building the platform, which is based on the Ethereum blockchain and the ERC20 […]

source https://therealdeal.com/miami/2019/03/17/why-the-dubai-developer-behind-the-burj-khalifa-is-launching-a-digital-token/#new_tab

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